TV advertising for Butcher's Pet Care Olli single-serve cat food used a less than conventional way to demonstrate how easy it is to serve. Rather than being prepared by a human, it is the cat which is the star of this ad, managing as it does to open the cupboard, get out the food, open it up and eat it without its owner having to lift a finger. Mind you, he's such a clever feline, he can also use a mobile phone and operate a video recorder. It's a pity that he can't do the vacuuming as well.

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