Heinz Tomato Ketchup may not be a traditional cooking sauce but it is used in meal preparation in many households across the country, and the TV advert certainly deserves a mention. Rather than going for a campaign with bells and whistles, Heinz chose to use a simple, yet effective, creative that shows a tomato plant blooming into a bottle of the ketchup. It is definitely straightforward, but it leaves the consumer in no doubt as to the main ingredient of this versatile product.