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A ‘real bread’ mark is being launched to flag up loaves that are free from artificial additives. Food policy pressure group Sustain said it would be rolling out the Loaf Mark in October as part of its Real Bread Campaign.
Kingsmill has teamed up with the Big Lunch to sponsor a special version of the event in 2012 celebrating the Queen s Daimond Jubilee.
Sales of Hovis have plummeted in the past year, The Grocer can reveal. The brand's pre-packed bread dropped 9% to 406m in the year to 19 February, with volumes down 3.3%, according to SymphonyIRI.
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