Quaker jumped on the idea of turning children's TV character Windy Miller into a promiscuous devil last year as part of its Get Your Oats campaign, and he has been up to his tricks again this year. Tongue-in-cheek ads feature the silent Windy having fun with the ladies and playing host to a naturist uncle - who also demonstrates the potential hazards that come with piping hot porridge - and have successfully boosted the breakfast cereal's image as a superfood in more ways than one.