Unilever enlisted TV impressionist Jon Culshaw and ageing rocker Ozzy Osbourne in the latest adverts for its I Can't Believe it's not Butter brand. The TV commercial showed both 'Ozzies' living the rock 'n' roll dream by haphazardly preparing high tea, complete with toast, scones and china cups. It demonstrated how the brand was a top impersonator of butter, with some viewers having trouble telling who was the real Osbourne and who was the impostor - us included.
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe now
Top Campaign
2006-12-16T00:00:00+00:00
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
- News
Cravendale boosts social media traffic
2011-11-05T00:00:00Z
Cravendale has boosted traffic to its Facebook and Twitter accounts by 32% following the launch of its Free Milk Friday and Active Customer Service campaigns three months ago.
- News
Unilever still topping rival in spreads
2011-07-02T00:00:00Z
Unilever's I Can't Believe It's Not Butter continues to best its Dairy Crest rival Utterly Butterly, with a 26.1% jump in sales over the past 12 months. Sales of ICBINB reached £64.4m in the year to 19 March, compared with £40.1m for...
- News
Focus On Butters & Spreads: I Can’t Believe It’s Not Butter gets the big spend
2010-07-03T00:00:00Z
The biggest promotional change of the past 12 months in the BSM sector has been in the two biggest Unilever brands Flora and I Can't Believe It's Not Butter.
Advert
No comments yet