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Cravendale has boosted traffic to its Facebook and Twitter accounts by 32% following the launch of its Free Milk Friday and Active Customer Service campaigns three months ago.
Unilever's I Can't Believe It's Not Butter continues to best its Dairy Crest rival Utterly Butterly, with a 26.1% jump in sales over the past 12 months. Sales of ICBINB reached £64.4m in the year to 19 March, compared with £40.1m for...
The biggest promotional change of the past 12 months in the BSM sector has been in the two biggest Unilever brands Flora and I Can't Believe It's Not Butter.
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