Renowned ladette DJ Sara Cox provided the voiceover for Skinny Cow's TV advertising in which women eat the low-fat ice cream in a messy fashion. Creatives mimicked the more luxurious tone of ice cream advertising made famous by Häagen-Dazs, with lingering shots of women savouring every last bite. However, the scene takes a comic turn when they manage to spill it all over their clothes. The advert neatly demonstrates that just because the product is low-fat doesn't mean it's any less fun to eat.