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Yeo Valley is revamping its ice cream and frozen yoghurt portfolio with a view to trebling sales to 1.5m within the next year.
The organic dairy producer whose consumer awareness rocketed after its 'rapping farmers' TV ad aired last...
Yeo Valley's groundbreaking 'rapping farmers' ad helped boost sales by almost 10m, The Grocer can reveal. Almost half a million more households bought Yeo Valley products in the 12 weeks to 25 December than in the preceding period...
A leading Dutch maker of 'farmhouse' yoghurts is looking to take on the likes of Yeo Valley and Rachel's Organic in the big pot category by extending its 'yoghurt in a bucket' concept and securing new listings in the multiples. Twekkelo...
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