A cow goes jogging, swimming and receives a sports massage as part of its health regime in the first-ever TV adverts for Yeo Valley. The ads were developed as part of the company's sponsorship of ITV lifestyle TV series Looking Good, Feeling Great, and positioned its products, which include yoghurts and cheese, as an essential part of a healthy lifestyle. Despite various cows being put through their paces, Yeo Valley assures us that no animals were ill-treated during the making of the commercials.