Friskies is launching Vital Balance, a super premium range of dogfood, into the grocery sector. The range caters for puppy, adult and senior lifestages. The adult variety comes in chicken and beef flavours (minimum meat content 18%) while lamb is available for puppies and seniors. It will be supported by a £4m TV campaign and a mailshot to 100,000 dog owners.
{{P&P }}
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe
Top dogs
2002-12-07T00:00:00+00:00
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
- Buying & Supplying News
Trim tums for fat cats
2000-05-20T00:00:00Z
Friskies is lightening the load for owners of fat cats with the launch of Friskies Vital Balance Light the first lower fat super premium dry cat food in the grocery sector. It has 25% less fat than the original and contains chicken, rice, eggs...
NewsEgg sales still growing after pandemic panic-buying boost
2021-04-15T11:09:00Z
A record eight billion fresh shell eggs were sold in retail during the past year, said the BEIC
No comments yet