Tropicana could be poised to welcome a new addition to its juice stable in the wake of PepsiCo's launch of a super-premium juice in the US.

Tropicana Pure Valencia is made from the top 3% of the company's orange harvest. Aimed at single men and women aged 22 to 45, it is part of PepsiCo's strategy to encourage consumption beyond breakfast. It has plans in the pipeline to introduce Indian River grapefruit, pomegranate & blueberry, peach, papaya & mango and raspberry& acai juices.