Nestlé has added an extra £2m to its 2009 spend for Rowntree's Randoms following unexpectedly strong sales since its May launch. Randoms notched up £3.6m in sales in the three months to 18 June [IRI], making it the top-selling fruit impulse confectionery line.

The extra investment will bring total spend up to £8m and see a rerun of the original three TV ads next month. "Our target audience of 16 to 24-year-olds have really bought into it, with more than 180,000 fans on Facebook alone," said Graham Walker, Nestlé's trade communications manager.