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Two major manufacturers have renamed their subsidiaries to strengthen their corporate branding. Unilever Bestfoods is changing its name to Unilever UK Foods as the parent company aims to harness a single identity for its fmcg empire. In…
McCoy’s and Skips are both getting limited editions this autumn. United Biscuits is adding a Honey Roast Ham & Colman’s mustard version to its McCoy’s line-up, in a dual branding initiative with Unilever Bestfoods. The move follows the brand’s...
Unilever Bestfoods is putting £5m into a marketing campaign to ensure consumers know its Olivio spread is being pulled under the Bertolli banner. The move, revealed in The Grocer (May 24, 2003, p55) broadens the two year-old brand’s...
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