New research from IGD shows that shoppers are more interested in buying locally produced food than ever before.
Speaking at a conference organised by Taste of the West, Richard Hutchins, IGD's business director, revealed that 15% of consumers said having locally produced foods more readily available in their supermarket would make shopping better in the coming year.
This was the third priority for shoppers, 33% of whom said the main item on their agenda was that the price of food should not increase, and 18% of whom said they wanted to see more special promotions in stores.
A desire to see more locally produced food on shop shelves was rated more important than better information on packaging, having food that is easier to prepare, or methods of production.

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