n Burton’s Foods is throwing Cadbury Fingers into the biscuit bar arena in a bid to double sales and make it a £60m-a-year brand by 2007.
n Cadbury Giant Fingers, due in store next week, will be sold in eight-packs carrying an rsp of 99p, although a promotional price of 79p will back the launch.
n As part of a shake-up for the Fingers’ portfolio, packs are being given a new look.