UK consumers prioritise nutritional information above other pieces of point of sale information, according to research from shelf display technology company ZBD Displays.

Some 28% of 999 consumers said nutritional information was top of their concerns, rising to 36% among 25 to 34-year-olds.

Price was only the third most important piece of information at 21%, behind best-before at 25%.

David Rogers of ZBD said: "Awareness of healthy eating means there is real demand to know exactly what you are buying. But few stores can provide customers with such detailed information."