Ed Bedington, Brussels Brand loyalty built off-line will rapidly feed through to create on-line confidence, according to AIM, the European Brands Association. A report commissioned by AIM and based on a survey of 50,000 European internet users revealed that website loyalty was emerging. One out of seven of the respondents, who had surfed the websites of AIM's member companies, visited the same site more than three times. One of the key reasons for consumers using the internet was the information offered on websites, plus services such as games and free gifts, the report said. "Brand manufacturers do a good job in providing information and this is key in creating real consumer value," it said. {{NEWS }}