A £2.5m round of advertising for adult squash brand Robinsons High Juice hit screens this week, designed to broaden the drink's audience. Part of the aim is to attract more men to the brand. A single ad shows four people mesmerised by a dripping tap. The drops slowly dilute a glass of High Juice, and the ad ends with the strapline: High Juice from Robinsons... makes water more interesting.' Brand controller Lizzie Pawsey said: "This ad shows that High Juice can appeal to a wider adult audience. It runs until the end of this month before getting another burst in July." {{P&P }}