Westcountry wholesaler and c-store group L&F Jones has accused suppliers of taking sides with the multiples in the run up to the crucial Christmas trading period. Speaking at the group's annual awards gala dinner, company chairman and Landmark board director Chris Jones said: "We are already starting to see unrealistic deals on beer in supermarkets. Unless we get the right retail packs and promotions from manufacturers we will be crucified again on the big brands by the multiples this Christmas." But despite an intensely competitive trading environment, L&F Jones is "in good heart for 2002" according to Jones. The 15-store chain, which also owns a cash and carry and leisure complex, has cut down on delivered wholesale activity in the last year, as it was not covering its overheads. Retail chairman and finance director Martin Jones said: "We were delivering to grocers, garages, pubs and hotels but we have now pulled our operations into a smaller area as the delivered business was not covering its costs." He said new financial controls on retail and wholesale would allow the company to expand its foodservice operations. Representatives from L&F Jones's major suppliers, including Scottish Courage, Bass, Bulmers, and Nestle presented awards to top staff at the gala event. {{NEWS }}