10 (12) The Famous Grouse
Sales: £193.6 Growth: 21.5%
Grouse came out of last summer 60k cases up on the previous year following the launch of the Famous Dad gift pack for Father’s Day; while Grouse’s first TV campaign outside Christmas was also well reviewed. Retailers used the brand as a footfall driver through the year but low prices had to end. In April the 70cl rsp rose from £16.49 to £17.10.