The Engineer one of the oldest professional magazines makes a belated debut on the news stands today.
The Engineer is aimed at 300,000 qualified professionals working in UK manufacturing, and contains a mixture of news, features and analysis.
Despite being almost 150 years old, the magazine has never previously been available through the retail trade.
It has now been relaunched with a revamped format and updated design specifically to appeal to news stand customers.
Distribution to the trade will be based on existing subscription postcode data, and wholesalers and key retailers in the target areas will be sent detailed information about the news stand launch.
The Engineer is published weekly by Centaur Communi-cation and carries a £1.95 cover price on SoR.
Distribution is by Comag Specialist Division.
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