Kraft Foods is spending £2m on a pre-Christmas advertising blitz for Terry's chocolate Orange and Terry's Chocolate Orange Mini Segments. Brand spokeswoman Dawn French will front a revisited It's not Terry's, its mine' TV campaign for chocolate orange segments until the end of November (rsp £2.99 250g box, £4.99 450g jar). A subsequent execution for the full sized orange (milk and plain, rsp £2.19) continues until Christmas Eve. Doug McGowan, trading controller at Kraft Foods, said: "Last year, the ads increased sales of Terry's Chocolate Mini Segments by 123%. We expect the same to happen this year." {{P&P }}