The grant from DEFRA has been given to the Red Meat Industry Forum to aid its objective of improving industry competitiveness. The forum’s target is a 10% increase by 2006.
The money comes on top of grants already made by the DTI and DEFRA under the Agricultural Development Scheme. It will allow a full programme of activity to go ahead under the third phase of the RMIF.
The activities will include benchmarking, value chain analysis and master classes.
Peter Barr, RMIF chairman, said: “I am very encouraged by the positive response that the industry has so far shown the RMIF. The DEFRA funding is an exciting opportunity for the British red meat industry and I’m pleased at DEFRA’s strong expression of confidence in the works of the RMIF.
“This grant provides the tools that will take us towards continuous improvement.”