4 (4) Smirnoff
Sales: £374.6 Growth: 5.5%
Britain’s biggest spirit continues to grow, despite mounting competition. How? Keeping tabs on price, more flavour variants and, from October, the latest leg of the Smirnoff Nightlife Exchange in a £7m Europe-wide push including TV. Things may turn sour, however, with Sainsbury’s reducing Diageo space in a pricing spat.