Blossom Hill Vie

7 (6) Blossom Hill

Sales: £250.9m Growth: -4.4%

Despite a £1.8m sponsorship deal for the new Dallas on C5 from early September 2012, Blossom Hill’s sales slid. The brand claims the launch of much-trumpeted lower-abv Blossom Hill Vie last summer has been a “real success” - although it has only racked up £693k sales. New 50cl formats rolled out in May to push the midweek occasion.