for off-trade
Bacardi Breezer is introducing a larger 70cl bottle format into the off-trade. Hitting the shelves at the beginning of March, the new bottle is available in the three most popular Bacardi Breezer flavours ­ orange, watermelon and pineapple.
Nick Hunt, senior trade marketing manager for Bacardi Breezer, said: "The large bottle format is the fastest growing pack size in the market. Launching Breezer in 70cl clearly represents an opportunity to further grow the brand and category as a whole by targeting core in-home drinking occasions."