8 (8) Budweiser
Sales: £247.6m Growth: -3%
Many of AB InBev’s lager brands have suffered as a result of its policy of cutting back on deals. While Bud’s sponsorship of the FA Cup got into full swing with interactive cans, sales were hit as the average price per litre increased from £2.12 to £2.19. Volumes fell 6.1% twice as fast as value, suggesting the brewer is having some success in returning value to the sector.