Strongbow Moment of Truth

9 (9) Strongbow

Sales: £235.9m Growth: -0.5%

Britain’s biggest cider brand is eating itself from the inside. Strongbow Pear, launched June 2012, may have racked up £16.9m in its first year but the core brand has lost £18m. Heineken hopes the May launch of Strongbow Dark Fruits will tap the booming fruit cider market. It is also supporting the brand with a new Earn It campaign, launched in June.