The move is part of a number of management changes that the group has made to its European operations. In his new role Dryden will oversee the continued development of A-B brands in the two markets.
He has been with the group for 13 years, holding a variety of senior roles, most recently as director of licensed markets.
Dryden takes over from Andrew Day who, as vice president and MD for Europe, was responsible for the UK and Ireland. Day leaves this role to become vice president of international operations where he will assume responsibility for Budweiser operations in Europe, Asia Pacific and Canada.
The company has also named Andrew Nethercott UK sales director. He replaces Richard Robertson who moves to the role of region director for Western Europe where he will take responsibility for operations in Spain, Italy and developing markets in the region.
Rob Newman is region director for Eastern Europe, Russia and the Middle East.
Steve Burrows, chief executive officer and president of A-B, said: “These individuals will play an intricate part in the success of A-B throughout Europe. All of them bring tremendous value to their new roles.”