This is the new packaging which threatens to spell the end for the humble cardboard egg carton. The British Egg Information Council is behind the new, round, seven-egg format, and hopes it will start hitting shelves later this year. It is attempting to persuade Waitrose to become the first retailer to stock the packs. If successful, it could also mean the end of the age-old practice of selling eggs by the half dozen, although it remains to be seen if some retailers may be put off by the shape. Square or oblong packs have traditionally been viewed by the industry as easier to stock and display. BEIC insists this should not be a problem and is particularly keen to bring out a seven egg format to promote daily eating. {{NEWS }}