The company best known in Britain for its range of sugar-free natural preserves is turning its attention to lunch with a range of salads in a can.
Going by the name of Gourmet to Go, the offering is set to launch at the end of April with each 175g can in the eight-strong range retailing for between £1.69 and £2.10. All of the offerings come in a cardboard sleeve which contains a plastic fork. Variants include Chicken Salad, Cous Cous & Vegetables and Three Bean Salad.
Sales director Mark Tate said: "It is meant to be a sandwich replacement, and is aimed at the on-the-go market or as an easy meal fix at home. The fact it can be stored ambiently is also a plus, particularly as the salads don't contain colourings or preservatives."
Tate said there were no health issues regarding eating straight from the can as the contents were preserved by a deep vacuum and the cans were lined on the inside. The level of support allocated to the range would depend on how many listings it attracted, he added.