Eggs are high on the breakfast menu this year with a growth of 10% in value year-on-year and 13% in the free range egg sector.

More than a third of eggs are consumed at breakfast, although the trend has moved from fried towards boiled, scrambled or omelettes.

In addition to growth in value eggs have also seen a volume increase of 1.3% year-on-year, and an impressive 7% rise in the free range sector.

The rise in both the egg and the bacon markets, which have previously been static, have been fuelled by the popularity of low carbohydrate diets as well as by a consumer demand for premium produce.

The British Egg Industry said: “This growth has been driven by the industry’s Lion Quality mark, which now appears on almost all eggs sold at retail and has vanquished consumer food safety fears.” More people are also eating bacon, despite a lack of value growth. Breakfast usage has largely driven the increase in consumption.

For more details see The Grocer’s Focus on Breakfast, August 21.