Highland Spring is back on the small screen for the first time in a decade with a new campaign focusing on its water’s journey from rain cloud to bottle.
Kicking off a test run in Scotland, with a possible nationwide roll out later in the year, the TV execution takes the viewer on a rollercoaster ride of the Highlands landscape from the perspective of the hillside springs and streams which end up in the brand’s bottles.
It also showcases the brand’s new look and forms part of a £10m support budget this year, which includes national consumer press advertising and an outdoor poster campaign.
Sally Stanley, marketing director, said consumers were increasingly demanding to be told the source of the food and drink they bought.