Asparagus growers said this week that sales of British asparagus had outstripped pre-season projections.
In the 12 weeks to May 30 - a period taking in the bulk of the British season - value sales rose 30% on last year, while volume was up 31% [TNS]. Penetration into UK households rose from 4.8% in May 2004 to 8.9% in May this year.
Chris Kitchen of asparagus supplier Kitchen Garden Produce said a large proportion of the volumes sold could be attributed to the British crop. “This year there has been
phenomenal demand for British asparagus. From the start of the season, orders from the major multiples were high and have continued to rise throughout May and into early June.”
The British season was now drawing to a close, said Kitchen, but he expected the uplift in sales to continue year-round with imported produce.