Although there are some good deals available, the focus is on the quality of the products, said a spokeswoman at FFB Spain. The goods are merchandised separately and supported by PoS material, leaflets, and local press and radio advertising. Similar promotions run at other Spanish chains have been very successful in raising the promotion of British products such as breakfast cereals and value added products such as ready meals, said the spokeswoman. Spain is the fourth largest export market for UK food and drink at £717m behind Ireland, France and the US. Although foot and mouth impacted meat exports to Spain last year, there was strong growth for gin, whisky, beer and fresh fish exporters according to the latest FFB figures. {{NEWS }}