Cellar Trends has announced a major marketing drive for its new purchase Pusser’s Rum.
Produced in the West Indies, Pusser’s, which is sold as a Red or a Blue Label Rum, is synonymous with Royal Naval heritage. The company plans to tap into the Trafalgar bicentenary. Terry Barker, marketing director of Cellar Trends, said: “There will be numerous hospitality and gifting occasions.”
The company is also launching two one-litre non-alcoholic blends: Pusser’s Painkiller mix and Pusser’s Original Grog mix (rsp: £5.29).