Adams is backing its Halls Soothers medicated confectionery with a £2m press and radio campaign running until November as part of a £5m spend. Piriton allergy treatment is back on TV after three years as part of a £1.9m package from parent GlaxoSmithKline, which also includes press ads. St Ivel is spending £3m on re-running an Utterly Butterly TV ad about a synchronised swimmer who goes solo. It runs in weekly bursts until November. {{P&P }}