Clean ‘n Fresh hopes to freshen up the brand with two-in-one Sunburst Liquid sachets.
The sachets are the first to hit the convenience and budget sector, according to producer Robert McBride.
Available in boxes of 10 sachets at an rsp of £1.99, the company is hoping to beat its competitors on price.
McBride has also given its Bio Liquid Wash an improved look, with a brighter label design. The product will, however, retain its £1 value price point.
Trade marketing manager Rowena Howell said: “Our Sunburst Liquid Sachets and new look Bio Liquid Wash give consumers quality and choice at an unbeatable price. Sachets and liquid wash are growing sectors in the textile wash market, making these product launches a significant move for Clean ‘n Fresh.”