Abel & Cole co-founder Keith Abel said this week the company was "definitely not" up for sale - but admitted it was searching for a cash injection to fund growth plans.
Abel & Cole delivers organic vegetable boxes in the south east of England, but was keen to extend its reach, said Abel. "We have ambitious plans to go nationwide and are looking at how we can finance this," he said.
PricewaterhouseCoopers had been helping Abel & Cole put together a three-year business plan, he said. Although it was still too early to gauge how much financing was needed, this could come from debt or a combination of debt and equity, said Abel.
PwC had also helped Abel & Cole build a management team, review its ongoing operations and introduce new IT systems.
Business was currently "booming" for Abel & Cole, Abel added. The company was profitable and sales were forecast to hit £28m this year.