Wholesaler AF Blakemore has struck a deal with supplier organisation Heart of England Fine Foods to make it easier for Midlands-based retailers to source locally produced products.
The scheme, which is launched next month, is a partnership between HEFF and AF Blakemore's new sub-division Distribution Heart. Retailers will be able to source products from 65 local suppliers from Blakemore's Willenhall depot.
Blakemore will use three vehicles in the operation but could devote more resources if necessary. It has also developed specially adapted software systems to receive and process the orders and co-ordinate supplier drops.