Support behind Drambuie this winter emphasises its qualities as an after dinner drink. UDV has devised press advertising which will target 30 to 45 year olds. It will be seen in the broadsheets and some style magazines. These feature a new logo and 10 different straplines. This initiative will be supported by sampling activity in the off-trade, and tailor-made offers in all the major multiple grocers. UDV plans to offer the liqueur to 300,000 consumers over 1,400 sampling days. {{DRINKS }}