Health food store giant Holland & Barrett is aiming to add at least 500 listings by the end of the year.

In a move not too dissimilar to Sainsbury's Supply Something New scheme, the chain, which has more than 500 stores across the UK, is calling on food and healthcare suppliers to “bombard” its sales and marketing team with new product lines for possible listing in Holland & Barrett and GNC stores.

It was looking for innovative products and ranges to keep the chain at the forefront of natural health and wellbeing, said Holland & Barrett’s director of trading Phil Geary.

“The team is tasked with listing as many new products as possible over the coming months,” he said. “We are more agile than many other retailers and can act quickly. We don’t wait for category reviews in order to list products.”

Suppliers would get full in-store marketing, he added. Holland & Barrett recently listed a 68-strong range of skincare products called Dr Organics to expand its toiletries range. Its sister chain of 31 GNC stores is also looking for new products to appeal to its 18-35 year-old male sports nutrition customers.

In September last year, Holland & Barrett acquired rival health store chain Julian Graves from Baugur. The acquisition has been referred to the Competition Commission, and the watchdog’s verdict is due in September.