Former Big Breakfast presenter Donna Air has been chosen as the face of the Soil Association's Organic Fortnight in the autumn.

She is fronting a series of events across the UK from 2-17 September, which include free tastings, organic farmers' markets and invitations for people to visit farms for the Organic Experience.

It follows the release of recent figures showing the organic market in the UK is now worth £1.6bn after 30% growth in 2005.