Turkish cherry grower Alara is to extend its cherry season from the beginning of May to the end of August within four years.
Alara, which grow 1.5 million trees every year, hopes to double current availability by supplying a balance of new early and late varieties grown in a range of microclimates throughout Turkey.
Growth will also benefit from the firm commercial base that Turkey has developed, becoming a major cherry source within the last decade and impressing supermarket buyers by hydro-cooling in orchards, which assists quality and prolongs shelf life.
UK imports account for 3,000 tonnes, valued at over £5m.