A new independent charity aimed at positively changing the nation's drinking culture has been given the go-ahead by ministers and health industry stakeholders.

The Drinkaware Trust will be voluntarily funded by the alcohol industry, which has pledged £12m to the charity over the next three years.

Public health minister Caroline Flint said: "This is a model of how industry, stakeholders and government can work together to achieve a shared goal."

Jean Coussins, chief executive of The Portman Group, said: "This initiative takes the government's initial proposal for a voluntary producers fund much further by involving retailers such as Tesco as well as operators such as Enterprise Inns."

The charity is now seeking 13 independent trustees from the health, education and voluntary sectors as well as from the drinks industry.