The trade can come over all theatrical given the most minor of prompting. The IGD's choice of BAFTA in London's Piccadilly for its ePace event proved the right venue to turn serious businesspeople into thespians. IGD director of IT Don James dressed as a courier complete with BMX. Thomas Fitch, md of Queuejumper, was in full scooter gear. And Sainsbury's e-commerce director Angela Megson brought up the rear in a chef's outfit. "BAFTA's turning them all into luvvies," noted one delegate from Elida Fabergé. {{COUNTERPOINT }}