Amplex has revamped and revised its range of anti-perspirant roll-on deodorants and added a new fragrance-free variant.
The range has been cut from six variants to four, which meet four deodorant-using consumer profiles.
From the original range there is Amplex Active for sporting people, Refresh for desk-bound people and Caring with aloe vera for sensitive skins. The new fragrance-free variant is Pure, while Tropical and Vitality are dropped.
Pure and the new look handy-sized deodorants are rolling out to stores now, including Tesco and Asda, with an rsp of 99p.