California-based convenience brand Amy's Kitchen has made its first UK appointment to boost its presence in Britain.

Damien Threadgold has been appointed UK sales director. He has previously worked for Bespoke Foods and AB World Foods and will be responsible for growing brand awareness in the UK grocery and health food channels.

Amy's Kitchen is the leading natural frozen food brand in the US and already has listings in Waitrose, Sainsbury's, Holland & Barrett and Whole Foods Market. It recently added an Indian daal soup to its Waitrose range.