India Weekly has launched a major advertising campaign on Zee TV, the most popular Asian television channel in the UK and Europe. The two month campaign aims to further raise awareness of the title, which recently appointed Diamond Magazine Distribution to handle its newstrade supplies. India Weekly claims to be the oldest publication in the country targeted at the Indian community. Despite its long history, it is a relative newcomer to the news stands. Until last year it was only available via subscription. According to publisher Richa Valrani, the new campaign ­ along with regular advertisements on stations serving the Asian community in London and the Midlands ­ should increase the number of people placing orders for India Weekly. The title is available on sale or return, and should be displayed in the news and current affairs or international sections. {{CTN }}