MPM Consumer Products has developed a two-in-one Swim Shampoo specially formulated for children.
Containing mild conditioners - one to reduce static and one to improve gloss - it protects hair from chlorine, salt and mineral damage, has a low irritancy formula and a tangy grapefruit fragrance (rsp: 99p).
The toiletries producer has also brought out a Kids-Zone lip balm with vitamin E in Cherry-Almond, Tropical Fruits and Melon and Banana flavours in coloured plastic pots. Rsp: 69p.