Low carbohydrate foods such as the controversial Atkins range are unlikely to catch on in the UK, according to market analyst Mintel.
The company predicted that, despite the interest surrounding high protein diets, UK consumers will opt for regimes that are naturally low in carbohydrates rather than buying foods specifically promoted as such.
It also said “negative media coverage” was likely to limit future growth.
Other trends identified included hair and skincare-boosting ingredients added to food and beverages, customisable ranges such as meal kits and an increase in products aimed at consumers with food intolerances and allergies.
Mintel also forecast health-related opportunities in unusual categories as products focus on being rich in key ingredients.