Australia is to ban logos from cigarette packs in a move that will usher in one of the world’s sternest anti-smoking regimes.
Legislation meaning cigarettes can only be sold in plain packets will be announced this week by health ministers, with the ban set to come into force in 2012.
The news comes in the week Imperial Tobacco and Japan Tobacco International launched a last-ditch legal challenge to the UK’s proposed display ban, which they argue would do little to improve public health.
British American Tobacco, which is also backing the judicial review, criticised the Australian ban and told the Sydney Morning Herald it would “take every action necessary to protect its right to compete as a legitimate commercial business selling a legal product”.
A ban on logos in the UK was been mooted by campanigners but is not part of the legislation being contested in the courts by Imperial and JTI.
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Tobacco giants launch display ban challenge (26 April 2010)